Happy Sailing
Prince Edward County

Building PEC's Sailing Future

An economic, cultural, and strategic case for Happy Sailing Academy and Picton Harbour.

Prepared for the County · April 2026
Prepared for: Karen Palmer, Destination Development & Marketing Coordinator
The Corporation of the County of Prince Edward

Prepared by: Evan Logan, Instructor & Director · happysailing.ca
About Happy Sailing

Picton Harbour's Only Certified Sailing School

A Sail Canada certified academy, founded and built by a Picton resident, operating year-round between PEC and the Caribbean.

Happy Sailing crew at golden hour in Picton Harbour
  • Sail Canada certified sailing school based in Picton Harbour
  • The only certified sailing school operating from Picton Harbour Marina
  • Founded 2022 by Evan Logan, Picton resident since 2012
  • Operating vessel: Sweetwater, a 2011 Bavaria 36 cruising yacht
  • Home slip: Slip 13, Picton Harbour Marina boardwalk
  • Two product lines: Sail Canada certification courses (3–5 day, max 4 students) and half-day sailing experiences (max 4–6 guests)
  • Year-round operations: PEC summer season + Caribbean winter programs
  • Indigenous & queer-run business: founded by Evan Logan (citizen of the Manitoba Métis Federation, LGBTQ) and run alongside his partner Brett Forrester (long-time PEC resident, PEFHT team)
  • Two-person team in 2026: Suzie McGovern (enrollment & student coordination) and Hilary (coach) — both women in sailing-industry leadership roles, aligning with Ontario Sailing's strategic priority
  • Local youth mentorship: PEC youth participants brought on the water free of charge to help mentor a younger demographic in the sailing industry and community
The Turnaround Story

From the Verge of Closing to the Verge of Profitability

A year ago this business was nearly done. The community stepped in. The trajectory has completely changed.

Sep 2025

Ready to Close

After four years of losses, debt, and the short-season grind, Evan was preparing to shut the business down.

Winter 2025-26

Caribbean Pivot

Launched "Learn to Sail in the Caribbean" — local PEC residents enrolled and supported a county business through the off-season.

Spring 2026

Year-Round Ops

For the first time, Happy Sailing operates year-round. Booking momentum carried straight into the PEC summer season.

FY2026 Proj.

First Profitable Year

Projected to deliver the first net profit in company history — $48,000 on $145,000 in revenue.

This business nearly didn't survive. The community saved it. Now it's thriving. The County should protect that momentum, not put it at risk.

Revenue Growth

25x Revenue in Four Years

From a 97% grant-funded launch in FY2022 to a fully self-sustaining operation in FY2025 — and a projected $145K in FY2026.

Annual revenue, FY2022 – FY2026 (projected). Fiscal year ends October 31.
Fiscal YearRevenueYoY GrowthNotes
FY2022$3,26497% grant-funded ($100K grant)
FY2023$31,596+868%First real operating year
FY2024$55,874+77%
FY2025$83,153+49%100% earned revenue, ZERO grants
FY2026 (proj.)$145,000+74%Base case projection
Path to Profitability

94% Loss Reduction — Then a $48K Net Profit

A clear glide path from a -248% net margin in FY2023 to a projected +33% net margin in FY2026.

Net income trajectory. Negative bars below the axis represent annual losses.
Fiscal YearRevenueExpensesNet IncomeNet Margin
FY2022$103,264$98,910$4,3544.2%
FY2023$31,596$109,935($78,339)-248%
FY2024$69,074$85,869($16,795)-24.3%
FY2025$83,153$88,148($4,995)-6.0%
FY2026 (proj.)$145,000$97,000$48,00033.1%
Summer 2026 Bookings

42% of Course Revenue Already Booked

$32,000 in confirmed summer course revenue against a $76,000 target — and these students are already coming to PEC.

$32,000
of $76,000 course revenue target
42%
As of April 18, 2026
CourseDatesStatusRevenue
Basic CruisingJun 5–8SOLD OUT (4/4)$5,000
SKSJun 13–143/4 enrolled$1,950
Liveaboard CruisingJun 21–26SOLD OUT (4/4)$10,000
Basic CruisingJul 3–6SOLD OUT (4/4)$5,000
Basic CruisingJul 10–133/4 enrolled$3,750
SKSJul 18–192/4 enrolled$1,300
Liveaboard CruisingJul 26–312/4 enrolled$5,000
Key Message

These students are already booked. They are coming to PEC. They will stay in hotels, eat in restaurants, and spend money in The County. This is not hypothetical economic impact — it's confirmed.

Visitor Attraction

Heads in Beds — The Tourism Multiplier Effect

Multi-day Sail Canada certification courses fill PEC accommodations during the week, not just weekends — the gap most operators struggle to close.

3–5
Night stays per certification course in PEC
~12%
Annual global growth in wellness tourism (Global Wellness Institute)
2–3x
Wellness traveller spend vs. average tourist
2026
PEC named in Condé Nast Traveler's top North American destinations
Key Message

Happy Sailing doesn't just bring sailors to PEC. It brings multi-night, high-spending visitors who discover The County through sailing — and come back for everything else.

Strategic Partnerships

A Network That Feeds Visitors Into Picton

Five active partnerships — each one channels new visitors, packages, or programming into The County.

Sailing Community

National Yacht Club (Toronto)

  • Formal partnership bringing NYC members to PEC for liveaboard cruising
  • Feeds Toronto's largest yacht club membership directly into Picton
  • ~$40,000 potential revenue from this partnership alone
  • Instagram collab live, liability clause approved, newsletter inclusion confirmed
Local Yacht Club

Prince Edward Yacht Club

  • Happy Sailing provides PEYC's adult learn-to-sail programming
  • Evan serves as assistant to the head of the youth camp
  • Boardwalk slip is positioned for monitoring the youth camp
  • Long-term: build PEYC into a competitive sailing pathway
Hospitality

The Claramount

  • Corporate team-building partnership in development with David Cleave
  • Sailing as a unique corporate retreat experience
  • Boardwalk location is what makes this partnership viable
  • Groups book accommodation, dining, and sailing as a package
Tourism Body

Visit The County

  • Working directly with Sarah Fox (Executive Director)
  • Presenting at the VTC Season Launch Webinar on April 28, 2026
  • Happy Sailing featured in VTC marketing materials
Bucking the National Decline

Sailing Is Collapsing Nationally. Picton Is Where It's Growing.

Ontario cruising students are down 26% in two years. Happy Sailing is up 49% YoY. The growth is happening in PEC.

Ontario cruising student count (left axis, declining) vs. Happy Sailing annual revenue (right axis, growing).

Ontario Cruising Students (Sail Canada)

  • 2023: 1,185 students
  • 2025: 871 students
  • Decline: -26% in two years
  • 2027 at current pace: below 700 students

National Retention Funnel

  • Basic Cruising completions: 516
  • Intermediate Cruising: 80 (85% drop-off)
  • Advanced Cruising: 8

Happy Sailing's liveaboard format directly addresses the retention problem — a more immersive, higher-retention learning experience.

Industry Leadership

Building the Playbook for Canadian Sailing — From Picton

Happy Sailing is contributing directly to Ontario Sailing's and Sail Canada's national strategies. The work is happening here.

National Strategic Contributions

  • Working directly with Ontario Sailing and Sail Canada on national cruising strategy
  • Built the marketing framework proposal for Ontario Sailing's cruising school network
  • Contributing to Sail Canada's national cruising strategy
  • Authored pitch decks for both organizations covering competitive landscape and growth opportunity

The Competitive Context

  • ASA (US): 300+ schools, 260,000+ certified students, year-round marketing
  • ASA built its curriculum by licensing Canada's "Learn to Cruise" program in 1983
  • NauticEd: 250,000+ students in 124 countries, present in 3+ Ontario schools
  • RYA (UK): 100,000+ members, 2,400 training centres — ~30x Canada's per-capita rate
What This Means for PEC

Happy Sailing is positioned at the leading edge of a national effort to rebuild sailing participation in Canada. The work is happening here, in Picton — not in Toronto, not in Vancouver. This is a nationally relevant operation that happens to be based in PEC because Evan chose to build it here.

Diversity, Inclusion & Mentorship

An Indigenous, Queer-Run Business Building an Inclusive Sailing Community

Happy Sailing reflects the diversity goals national sailing bodies and municipalities are calling for — from founders to staff to the local youth we bring on the water.

Indigenous & Queer-Run

  • Evan Logan — Citizen of the Manitoba Métis Federation; member of the LGBTQ community
  • Brett Forrester — Evan's partner, long-time PEC resident, member of the Prince Edward Family Health Team
  • Visible Indigenous and 2SLGBTQ+ ownership in a sector that historically lacks both

Women in Sailing Leadership

  • Suzie McGovern — Enrollment & Student Coordination
  • Hilary — Coach
  • Both women in leadership-track roles in a historically male-dominated sport
  • Aligned with Ontario Sailing's stated strategic priority of bringing women into sailing-industry leadership

Local Youth Mentorship

We bring local PEC youth participants on the water free of charge to help mentor a younger demographic in the sailing industry and community. The County's next generation of sailors — coached, supported, and welcomed — without barriers to entry.

Why It Matters

Happy Sailing is doing in practice what the County and the national sailing bodies are calling for in policy: Indigenous representation, 2SLGBTQ+ leadership, women in sport, and free access for local youth — all in one Picton-based business.

FY2026 Revenue Scenarios

Tracking +51% Ahead Through Six Months

Conservative, base, and upside cases — with year-to-date performance already validating the trajectory.

ScenarioRevenueYoY GrowthNet Income
Conservative$120,000+44%~$23,000
Base Case$145,000+74%$48,000
Upside$170,000+104%~$73,000
Monthly revenue comparison — FY2025 vs. FY2026 (Nov through mid-May).
MonthFY2025FY2026Change
November$9,410$16,997+81%
December$12,431~$12,000~flat
January$9,573~$8,000-16%
February$3,983$4,982+25%
March$5,079$16,122+217%
April$4,590$9,815+114%
May (thru May 20)$13,628
6-Month YTD~$45,066~$67,916+51%
FY2027 Vision

Loan-Free, Financeable, Scalable

If the trajectory holds, FY2027 is the year Happy Sailing becomes a fully financeable, scalable PEC business.

Line ItemFY2025FY2026 BaseFY2027 Projected
Revenue$83,153$145,000$167,000
Total Expenses$88,148$96,466$91,258
Net Income($4,995)$48,534$75,742
Net Margin-6.0%33.5%45.4%
Job Creation Potential

Year-Round Employment in a Seasonal Economy

PEC needs jobs that extend beyond the traditional five-month tourism season. Happy Sailing's Caribbean program already proves the model.

Current Team

  • Evan Logan — Instructor & Director
  • Brett Forrester — Co-owner & partner (PEFHT team)
  • Suzie McGovern — Enrollment & Student Coordination
  • Hilary — Coach

The Caribbean winter program already extends employment beyond the traditional 5-month PEC tourism season.

Growth Roles Unlocked by Stable Marina Access

  • Additional instructor positions (seasonal & year-round with Caribbean)
  • Administrative support
  • Experience & tourism coordinator role
  • Youth program instructor positions as PEYC competitive track develops
The Bigger Picture

Happy Sailing is a job creator in a community that needs year-round employment, not just seasonal tourism work. Stable marina access is the foundation that makes that growth possible.

What's at Risk

Without Stable Access to Slip 13

A specific, concrete list of what is directly threatened — not theoretical, not exaggerated.

The Bottom Line

The ask is small. The consequences of not acting are large. All Evan needs is what his agreement already promises: first right of refusal on the slip he's held, paid for, and built a business around.

The Ask

What Happy Sailing Needs From the County

Two things — one immediate, one long-term. Both reasonable. Both grounded in agreements that already exist.

Learn More

Detailed Materials & Contact

All financial figures, partnership documentation, and supporting decks are linked below for verification.

Evan Logan
Instructor & Director · Happy Sailing Academy