Every sailing school in this country has a version of this story. Current
and would-be sailors looking for the next step, a new experience, or to be
part of a community.
These stories get told at the dock, in the cockpit at anchor, on sailing
forums late at night. But they need a platform. Across Canada, our clubs,
schools, and instructors need a voice to share the experiences of Sail
Canada trained cruisers.
That’s what Voyages is for. The racing side of the sport has a
media infrastructure. The cruising side needs support.
Sail Canada has a mandate for marketing through storytelling. Voyages
can be that conduit, built by the Sail Canada community and endorsed by
the organization.
This sample is what one feature story could look like. Each issue would
also carry smaller items: news from around Canadian sailing, stories from
every province, product reviews, profiles of Canadian makers in the
sailing and boating world, stories from Loopers, features on our
waterways, and nature profiles. Weekly items would run between the
quarterlies.
Sail Canada schools would contribute the stories their students are
already living. Clubs, marinas, tourism boards, and marine businesses
would support the work the way outdoor publications have always been
supported.
If you’re reading this, you’re someone we’d like to
build it with.
One story at a time. All Canadian.