Marketing Resources
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Sales & Partnerships
Pitch Decks & Proposals
Shareable materials for partnership conversations. Each deck has its own direct link — no public listing on the website.
The Marketing Bible — 2027 Launch
The multi-destination growth plan: real winter financials, unit economics, competitor teardown (Nautilus/Advantage), instructor engine, destination marketing calendar, channel ROI, 90-day plan, KPIs.
The Exumas — Sales Page
Private conversion page: interactive 2027 pricing calendar (all-in CAD by week), honest season guide, travel logistics. Vessel language kept vague by design.
Sea of Cortez — Mexico School
The live Mexico Sailing School page at /mexico, built on the Caribbean model: founder story, editorial "Why here", instructor profiles, the 7-day itinerary, the date and price widget, and the Zebrano/TICO booking block. Departures and prices come live from the Price Board.
Martinique — Sales Page
Private conversion page: interactive 2027 pricing calendar (all-in CAD by week), trade-wind pitch, Christmas-winds honesty, YUL nonstop logistics.
5-Month Path to Success
Growth bible for June–October 2026. April + May bank-confirmed, Slip 14 council proposal, ASA/IYT strategy, charter partnership framework, and 3-year projections.
PEC County — Economic Impact
Business case for Karen Palmer (Destination Development) — revenue growth, partnerships, jobs, and the case for stable Slip 13 access.
National Yacht Club
Satellite cruising school proposal — Sail Canada certified courses, commission model, and member development pathway.
The Claramount Club
Curated sailing experiences for couples and corporate retreats — boardwalk proximity, zero cost partnership model.
Sail the Bahamas
Full sales pitch for the Exumas program — destination, vessel, 7-day itinerary, pricing, testimonials, all programs, and how to book.
Visit The County
Tourism partnership proposal — Experiences page, Water Activities page, content creation, and RTO9 wellness alignment.
Sail Canada Cruising
Condensed action plan for Sail Canada — decline data, what schools are asking for, and the question: does Sail Canada support cruising? This is the version for the sub-committee conversation.
Sail Canada Cruising — Long Version
Full strategic analysis with international comparisons, competitive landscape (ASA, US Sailing, RYA), per-capita benchmarks, year-round opportunity, strategic risks, brand framework, rollout, and alignment mapping. For deeper reads and follow-up conversations.
Voyages — Sample Issue
Sample editorial for the proposed Sail Canada cruising quarterly. Feature story from a Sail Canada school cruising passage in the Exumas, bilingual EN/FR. Pairs with the Sail Canada Cruising strategy deck.
NYC Cue Cards — Presenter
Mobile cue-card companion for the NYC Intermediate Cruising info session. One card per section, tap to mark covered, built-in timer.
Ontario Sailing Marketing Strategy
Original cruising marketing strategy for Ontario Sailing — declining numbers, school survey data, committee proposal, and strategic plan alignment.
Live Sessions
Webinars
Online info sessions. Each has its own direct link to share.
September 7, 2026
Sail Canada Education & Destination Sailing — the learn-to-sail pathway, destination sailing, the Sea of Cortez & the Exumas, a look at the simulators, and the team.
NYC — Intermediate Cruising Webinar
June 1 info session for National Yacht Club members — Sail Canada Intermediate Cruising walkthrough, course format, dates, and booking through NYC.