Marketing Resources
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Sales & Partnerships
Pitch Decks & Proposals
Shareable materials for partnership conversations. Each deck has its own direct link — no public listing on the website.
The Marketing Bible — 2027 Launch
The multi-destination growth plan: real winter financials, unit economics, competitor teardown (Nautilus/Advantage), instructor engine, destination marketing calendar, channel ROI, 90-day plan, KPIs.
The Exumas — Sales Page
Private conversion page: interactive 2027 pricing calendar (all-in CAD by week), honest season guide, travel logistics. Vessel language kept vague by design.
Sea of Cortez — Mexico School
The live Mexico Sailing School page at /mexico, built on the Caribbean model: founder story, editorial "Why here", instructor profiles, the 7-day itinerary, the date and price widget, and the Zebrano/TICO booking block. Departures and prices come live from the Price Board.
Martinique — Sales Page
Private conversion page: interactive 2027 pricing calendar (all-in CAD by week), trade-wind pitch, Christmas-winds honesty, YUL nonstop logistics.
5-Month Path to Success
Growth bible for June–October 2026. April + May bank-confirmed, Slip 14 council proposal, ASA/IYT strategy, charter partnership framework, and 3-year projections.
PEC County — Economic Impact
Business case for Karen Palmer (Destination Development) — revenue growth, partnerships, jobs, and the case for stable Slip 13 access.
National Yacht Club
Satellite cruising school proposal — Sail Canada certified courses, commission model, and member development pathway.
NYC — Intermediate Cruising Webinar
June 1 info session for National Yacht Club members — Sail Canada Intermediate Cruising walkthrough, course format, dates, and booking through NYC.
The Claramount Club
Curated sailing experiences for couples and corporate retreats — boardwalk proximity, zero cost partnership model.
Sail the Bahamas
Full sales pitch for the Exumas program — destination, vessel, 7-day itinerary, pricing, testimonials, all programs, and how to book.
Visit The County
Tourism partnership proposal — Experiences page, Water Activities page, content creation, and RTO9 wellness alignment.
Sail Canada Cruising
Condensed action plan for Sail Canada — decline data, what schools are asking for, and the question: does Sail Canada support cruising? This is the version for the sub-committee conversation.
Sail Canada Cruising — Long Version
Full strategic analysis with international comparisons, competitive landscape (ASA, US Sailing, RYA), per-capita benchmarks, year-round opportunity, strategic risks, brand framework, rollout, and alignment mapping. For deeper reads and follow-up conversations.
Voyages — Sample Issue
Sample editorial for the proposed Sail Canada cruising quarterly. Feature story from a Sail Canada school cruising passage in the Exumas, bilingual EN/FR. Pairs with the Sail Canada Cruising strategy deck.
NYC Cue Cards — Presenter
Mobile cue-card companion for the NYC Intermediate Cruising info session. One card per section, tap to mark covered, built-in timer.
Ontario Sailing Marketing Strategy
Original cruising marketing strategy for Ontario Sailing — declining numbers, school survey data, committee proposal, and strategic plan alignment.